-
1 direct competition
-
2 direct competition
Большой англо-русский и русско-английский словарь > direct competition
-
3 direct competition
Экономика: прямая конкуренция -
4 direct competition
Англо-русский словарь по экономике и финансам > direct competition
-
5 direct competition
concurrence f directe -
6 direct competition
прямая, открытая конкуренцияEnglish-russian dctionary of contemporary Economics > direct competition
-
7 direct competition
-
8 direct competition
s.competencia directa. -
9 competition
n марк. конкуренція; конкурентна боротьба; a конкурентнийсуперництво між продавцями, а також між постачальниками і підприємцями у здатності опанувати більшу частку ринку збуту та збільшити прибуток (profit) і обсяг реалізованої продукції (sales volume); ♦ методи конкурентної боротьби: зниження цін (price), стимулювання збуту (promotion¹), рекламування (advertising¹), покращення дизайну (design) товарів та якості послуг і т. ін.═════════■═════════active competition активна конкуренція; actual competition реальна конкуренція; bona fide competition чесна конкуренція; brand competition конкуренція торгової марки; business competition ділова конкуренція; buyers' competition конкуренція покупців • конкуренція між покупцями; commercial competition торговельна конкуренція; defensive competition оборонна конкуренція; destructive competition руйнівна конкуренція; efficient competition ефективна конкуренція; direct competition пряма конкуренція; fair competition справедлива конкуренція • чесна конкуренція; foreign competition закордонна конкуренція; form competition конкуренція форми; free competition вільна конкуренція • досконала конкуренція; generic competition загальна конкуренція • непряма конкуренція; global competition світова конкуренція; imperfect competition недосконала конкуренція; indirect competition непряма конкуренція; interindustry competition міжгалузева конкуренція; interseller competition конкуренція продавців • конкуренція між продавцями; intrabranch competition внутрішньогалузева конкуренція; intrafirm competition конкуренція в рамках фірми; intraindustry competition внутрішньогалузева конкуренція; keen competition гостра конкуренція; latent competition прихована конкуренція; market competition ринкова конкуренція; monopolistic competition; open competition відкрита конкуренція; perfect competition; price competition цінова конкуренція; product competition конкуренція за збут продукції; pure competition чиста конкуренція • досконала конкуренція; qualitative competition конкуренція за якість; sellers' competition конкуренція продавців • конкуренція між продавцями; stiff competition жорстока конкуренція; unfair competition нечесна конкуренція═════════□═════════competition in product design конкуренція у сфері дизайну продукції; competition in quality конкуренція за якість; competition in selling effort конкуренція в галузі організації і стимулювання збуту; competition on the world market конкуренція на світовому ринку; competition under product differentiation конкуренція в умовах неоднорідності продуктів; competition with homogeneous products конкуренція в умовах однорідності продуктів; efficiency of competition ефективність конкуренції; to avoid competition уникати/уникнути конкуренції; to be drawn into competition бути втягненим в конкуренцію; to be in competition with somebody конкурувати з ким-небудь; to defy competition витримувати/витримати конкуренцію; to engage in competition конкурувати; to enter in competition вступати/ вступити в конкуренцію; to meet with competition стикатися/зіткнутися з конкуренцією; to provoke competition створювати/створити конкуренцію; to restrain competition обмежувати/ обмежити конкуренцію; to step up competition підсилювати/підсилити конкуренцію; to sustain competition підтримувати/підтримати конкуренцію • витримувати/витримати конкуренцію; to withstand competition витримувати/витримати конкуренцію═════════◇═════════конкуренція < слат. concurrentia — змагання, суперництво < лат. concurrere — збігатися; скупчуватися; змагатися; конкурувати; запозичення, можливо, через посередництво польс. konkurencja (ЕСУМ 2:551). -
10 competition
n1) соревнование, состязание; конкурс2) конкуренция
- active competition
- actual competition
- animated competition
- bona fide competition
- business competition
- buyers' competition
- closed competition
- commercial competition
- cruel competition
- cutthroat competition
- destructive competition
- direct competition
- enterprising competition
- fair competition
- fierce competition
- foreign competition
- free competition
- global competition
- healthy competition
- import competition
- indirect competition
- interindustry competition
- interseller competition
- intrabranch competition
- intraindustry competition
- intrasectoral competition
- intratype competition
- keen competition
- latent competition
- market competition
- monopolistic competition
- nonprice competition
- open competition
- price competition
- predatory competition
- product competition
- pure competition
- qualitative competition
- quality competition
- quasi competition
- rigorous competition
- ruthless competition
- sellers' competition
- severe competition
- spirited competition
- stiff competition
- tough competition
- unfair competition
- unrestrained competition
- unworkable competition
- workable competition
- world competition
- competition in selling effort
- competition on the world market
- avoid competition
- be drawn into competition
- be in competition with smb
- defy competition
- eliminate competition
- encounter competition
- engage in competition
- enter in competition
- face competition
- meet competition
- meet with competition
- mitigate competition
- provoke competition
- restrain competition
- shield from competition
- stand competition
- step up competition
- sustain competition
- win competition
- withstand competition competition clauseEnglish-russian dctionary of contemporary Economics > competition
-
11 competition
1) конкуренция, конкурентная борьба2) соревнование -
12 direct
direct action action f directe;COMPUTING direct addressing adressage m direct;direct advertising publicité f directe;direct banking banque f à distance;direct competition concurrence f directe;direct costs charges f pl directes, frais m pl directs;direct cost accounting (méthode f de) comptabilité f des coûts variables;direct costing méthode des coûts variables ou proportionnels;∎ to pay by direct debit payer par prélèvement automatique;∎ to pay by direct deposit payer par prélèvement automatique;TELECOMMUNICATIONS direct dialling automatique m;direct expenses coûts m pl directs;direct fixed costs charges fixes directes, frais fixes directs;direct flight vol m direct;direct investment investissement m direct;direct labour main-d'œuvre f directe;direct labour cost prix m de la main-d'œuvre directe;direct letter of credit lettre f de crédit directe;TELECOMMUNICATIONS direct line ligne f directe;MARKETING direct mail publipostage m;MARKETING direct mail advertising publicité directe ou par publipostage;MARKETING direct mail campaign campagne f de publicité directe;direct marketing marketing m direct;direct marketing agency agence f de marketing direct;direct product profitability rentabilité f directe du produit;direct purchase achat m direct;direct purchasing achat direct;direct response advertising publicité à réponse directe;direct sale vente f directe;direct selling vente directe;FINANCE direct tax impôt m direct;FINANCE direct taxation contributions f pl directes(company, work) diriger;∎ to direct sb to do sth ordonner à qn de faire qch -
13 competition
n1) соревнование, состязание2) конкуренция, соперничество• -
14 direct elimination
прямое выбывание
Система, подразумевающая выбывание спортсмена из соревнования после одного проигрыша.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
direct elimination
System that involves an athlete being eliminated from the competition after one loss.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]
Тематики
EN
Англо-русский словарь нормативно-технической терминологии > direct elimination
-
15 competition between direct and stepwise processes
Универсальный англо-русский словарь > competition between direct and stepwise processes
-
16 direct interproduct competition
Фирмы, предлагающие продукты разного класса на одном и том же рынке; например, ценные бумаги брокерской фирмы конкурируют за доллары корпораций с депозитными сертификатами с высокой процентной ставкой.Англо-русский словарь по инвестициям > direct interproduct competition
-
17 прямая конкуренция
Большой англо-русский и русско-английский словарь > прямая конкуренция
-
18 comp set
Общая лексика: конкурентная группа (e.g. In traditional revenue management, managers only compare their prices with those of their competitive set (or comp set), the select group of hotels that is considered direct competition beca) -
19 lead
I
1. li:d past tense, past participle - led; verb1) (to guide or direct or cause to go in a certain direction: Follow my car and I'll lead you to the motorway; She took the child by the hand and led him across the road; He was leading the horse into the stable; The sound of hammering led us to the garage; You led us to believe that we would be paid!) llevar, conducir2) (to go or carry to a particular place or along a particular course: A small path leads through the woods.) llevar3) ((with to) to cause or bring about a certain situation or state of affairs: The heavy rain led to serious floods.) ocasionar4) (to be first (in): An official car led the procession; He is still leading in the competition.) liderar5) (to live (a certain kind of life): She leads a pleasant existence on a Greek island.) llevar
2. noun1) (the front place or position: He has taken over the lead in the race.) delantera2) (the state of being first: We have a lead over the rest of the world in this kind of research.) liderato3) (the act of leading: We all followed his lead.) liderazgo4) (the amount by which one is ahead of others: He has a lead of twenty metres (over the man in second place).) ventaja5) (a leather strap or chain for leading a dog etc: All dogs must be kept on a lead.) correa6) (a piece of information which will help to solve a mystery etc: The police have several leads concerning the identity of the thief.) pista7) (a leading part in a play etc: Who plays the lead in that film?) primer papel, papel principal, papel protagonista•- leader- leadership
- lead on
- lead up the garden path
- lead up to
- lead the way
II led noun1) ((also adjective) (of) an element, a soft, heavy, bluish-grey metal: lead pipes; Are these pipes made of lead or copper?) plomo2) (the part of a pencil that leaves a mark: The lead of my pencil has broken.) mina•- leadenlead1 n1. mina2. plomolead2 n1. ventaja2. delanterawho's in the lead? ¿quién lleva la delantera? / ¿quién va ganando?3. papel principal4. correawhere's the dog's lead? ¿dónde está la correa del perro?5. cable eléctricolead3 vb1. llevar / conducirwhere does this path lead? ¿adónde conduce este sendero?2. dirigir / liderar3. ir primero / ganar / llevar la delanterato lead a... life llevar una vida...tr[led]1 (metal) plomo2 (in pencil) mina\SMALLIDIOMATIC EXPRESSION/SMALLto swing the lead familiar hacer el vagolead poisoning saturnismo————————tr[liːd]1 (guide) llevar, conducir2 (be leader of) liderar, dirigir3 (be first in) ocupar el primer puesto en4 (influence) llevar5 (life) llevar6 SMALLMUSIC/SMALL (orchestra) ser el primer violín de7 (us mus) dirigir8 (cards) salir con1 (road) conducir, llevar (to, a)2 (command) tener el mando3 (go first) ir primero,-a; (in race) llevar la delantera4 (cards) salir1 (front position) delantera2 SMALLSPORT/SMALL liderato (difference) ventaja3 SMALLTHEATRE/SMALL primer papel nombre masculino4 SMALLBRITISH ENGLISH/SMALL (for dog) correa5 SMALLELECTRICITY/SMALL cable nombre masculino6 (clue) pista7 (cards) mano nombre femenino\SMALLIDIOMATIC EXPRESSION/SMALLto be in the lead ir en cabezato follow somebody's lead seguir el ejemplo de alguiento lead a dog's life llevar una vida de perrosto lead somebody to believe something llevar a alguien a creer algoto lead the way enseñar el caminolead time tiempo de planificación y producción1) guide: conducir, llevar, guiar2) direct: dirigir3) head: encabezar, ir al frente de4)to lead to : resultar en, llevar ait only leads to trouble: sólo resulta en problemaslead n: delantera f, primer lugar mto take the lead: tomar la delanteralead ['lɛd] n1) : plomo m (metal)2) : mina f (de lápiz)3)lead poisoning : saturnismo mn.• cable (Electricidad) s.m. (Typography)n.• regleta s.f.adj.• de plomo adj.n.• avance s.m.• delantera s.f.• liderato s.m.• mando s.m.• plomo (Química) s.m.v.(§ p.,p.p.: led) = acaudillar v.• adiestrar v.• aportar v.• capitanear v.• carear v.• comandar v.• conducir v.• dirigir v.• encabezar v.• gobernar v.• guiar v.• mandar v.v.• emplomar v.
I1) noun2) ledu ( metal) plomo mas heavy as lead: my feet felt as heavy as lead los pies me pesaban como (un) plomo; (before n) lead crystal cristal m ( que contiene óxido de plomo y es muy preciado); lead poisoning — intoxicación f por plomo; ( chronic disease) saturnismo m
3) c u ( in pencil) mina f; (before n)lead pencil — lápiz m (de mina)
4) liːd( in competition) (no pl)to be in/hold the lead — llevar/conservar la delantera
to move into the lead, to take the lead — tomar la delantera
she has a lead of 20 meters/points over her nearest rival — le lleva 20 metros/puntos de ventaja a su rival más cercano
5) (example, leadership) (no pl) ejemplo mto give a lead — dar* (el) ejemplo
to follow o take somebody's lead — seguir* el ejemplo de alguien
6) c ( clue) pista f7) ca) ( for dog) (BrE) correa f, traílla fb) ( Elec) cable m8) ca) ( main role) papel m principalthe male/female lead — ( role) el papel principal masculino/femenino; ( person) el primer actor/la primera actriz
b) ( Mus) solista mfto sing/play (the) lead — ser* la voz/el músico solista; (before n) <guitar, singer> principal
9) c ( cards) (no pl)it was her lead — salía ella, ella era mano
II
1. liːd(past & past p led) transitive verb1)a) (guide, conduct) \<\<person/animal\>\> llevar, guiar*to lead somebody TO something/somebody — conducir* or llevar a alguien a algo/ante alguien
to lead somebody away/off — llevarse a alguien
lead the way! — ve tú delante or (esp AmL) adelante!
b) (to a particular state, course of action)to lead somebody into temptation — hacer* caer a alguien en la tentación
to lead somebody TO something/+ INF: this led me to the conclusion that... esto me hizo llegar a la conclusión de que...; what led you to resign? ¿qué te llevó a dimitir?; I was led to believe that... — me dieron a entender que...
c) ( influence)2) (head, have charge of) \<\<discussion\>\> conducir*; \<\<orchestra\>\> ( conduct) (AmE) dirigir*; ( play first violin in) (BrE) ser* el primer violín de3)a) ( be at front of) \<\<parade/attack\>\> encabezar*, ir* al frente deb) (in race, competition) \<\<opponent\>\> aventajarthey led the opposing team by ten points — aventajaban al equipo contrario por diez puntos, le llevaban diez puntos de ventaja al equipo contrario
to lead the field — ( Sport) ir* en cabeza or a la cabeza, llevar la delantera
they lead the world in this kind of technology — son los líderes mundiales en este tipo de tecnología
4) \<\<life\>\> llevar5) ( play) \<\<trumps/hearts\>\> salir* con
2.
vi1)to lead TO something — \<\<road/path/steps\>\> llevar or conducir* or dar* a algo; \<\<door\>\> dar* a algo
2)a) (be, act as leader)you lead, we'll follow — ve delante or (esp AmL) adelante, que te seguimos
b) (in race, competition) \<\<competitor\>\> ir* a la cabeza, puntear (AmL)3)a) ( Journ)`The Times' leads with the budget deficit — `The Times' dedica su artículo de fondo al déficit presupuestario
b) ( in cards) salir*, ser* mano•Phrasal Verbs:- lead on- lead to
I [led]1.my limbs felt like lead or as heavy as lead — los brazos y las piernas me pesaban como plomo
- swing the lead2.CPD de plomolead acetate N — acetato m de plomo
lead crystal N — cristal m (que contiene óxido de plomo)
lead oxide N — óxido m de plomo
lead paint N — pintura f a base de plomo
lead pencil N — lápiz m
lead poisoning N — saturnismo m, plumbismo m, intoxicación f por el plomo
lead replacement petrol N — (gasolina f) súper f aditiva, (gasolina f) súper f con aditivos
lead shot N — perdigonada f
lead weight N — peso m plomo
II [liːd] (vb: pt, pp led)1. N1) (=leading position) (Sport) delantera f, cabeza f ; (=distance, time, points ahead) ventaja f•
to be in the lead — (gen) ir a la or en cabeza, ir primero; (Sport) llevar la delantera; (in league) ocupar el primer puesto•
to have two minutes' lead over sb — llevar a algn una ventaja de dos minutos2) (=example) ejemplo m•
to follow sb's lead — seguir el ejemplo de algn•
to give sb a lead — guiar a algn, dar el ejemplo a algn, mostrar el camino a algn3) (=clue) pista f, indicación f•
to follow up a lead — seguir or investigar una pista4) (Theat) papel m principal; (in opera) voz f cantante; (=person) primer actor m, primera actriz f•
to play the lead — tener el papel principal•
to sing the lead — llevar la voz cantante•
with Greta Garbo in the lead — con Greta Garbo en el primer papel5) (=leash) cuerda f, traílla f, correa f (LAm)•
dogs must be kept on a lead — los perros deben llevarse con traílla6) (Elec) cable m7) (Cards)whose lead is it? — ¿quién sale?, ¿quién es mano?
it's my lead — soy mano, salgo yo
it's your lead — tú eres mano, sales tú
•
if the lead is in hearts — si la salida es a corazones8) (Press) primer párrafo m, entrada f2. VT1) (=conduct) llevar, conducir•
to lead sb to a table — conducir a algn a una mesakindly lead me to him — haga el favor de conducirme a su presencia or de llevarme donde está
what led you to Venice? — ¿qué te llevó a Venecia?, ¿con qué motivo fuiste a Venecia?
•
to lead the way — (lit) ir primero; (fig) mostrar el camino, dar el ejemplo2) (=be the leader of) [+ government] dirigir, encabezar; [+ party] encabezar, ser jefe de; [+ expedition, regiment] mandar; [+ discussion] conducir; [+ team] capitanear; [+ league] ir a la or en cabeza de, encabezar, ocupar el primer puesto en; [+ procession] ir a la or en cabeza de, encabezar; [+ orchestra] (Brit) ser el primer violín en; (US) dirigir3) (=be first in)•
to lead the field — (Sport) ir a la cabeza, llevar la delantera•
Britain led the world in textiles — Inglaterra era el líder mundial en la industria textil4) (=be in front of) [+ opponent] aventajar•
Roberts leads Brown by four games to one — Roberts le aventaja a Brown por cuatro juegos a uno5) [+ life, existence] llevardance 1., 1), life 1., 3)to lead a full life — llevar or tener una vida muy activa, llevar or tener una vida llena de actividades
6) (=influence)to lead sb to do sth — llevar or inducir or mover a algn a hacer algo
•
we were led to believe that... — nos hicieron creer que...•
what led you to this conclusion? — ¿qué te hizo llegar a esta conclusión?•
he is easily led — es muy sugestionable3. VI1) (=go in front) ir primero2) (in match, race) llevar la delanterahe is leading by an hour/ten metres — lleva una hora/diez metros de ventaja
3) (Cards) ser mano, saliryou lead — sales tú, tú eres mano
4) (=be in control) estar al mandowe need someone who knows how to lead — necesitamos una persona que sepa estar al mando or que tenga dotes de mando
5)• to lead to — [street, corridor] conducir a; [door] dar a
this street leads to the station — esta calle conduce a la estación, por esta calle se va a la estación
this street leads to the main square — esta calle sale a or desemboca en la plaza principal
6) (=result in)•
to lead to — llevar aone thing led to another... — una cosa nos/los etc llevó a otra...
4.CPDlead singer N — cantante mf
lead story N — reportaje m principal
- lead in- lead off- lead on- lead out* * *
I1) noun2) [led]u ( metal) plomo mas heavy as lead: my feet felt as heavy as lead los pies me pesaban como (un) plomo; (before n) lead crystal cristal m ( que contiene óxido de plomo y es muy preciado); lead poisoning — intoxicación f por plomo; ( chronic disease) saturnismo m
3) c u ( in pencil) mina f; (before n)lead pencil — lápiz m (de mina)
4) [liːd]( in competition) (no pl)to be in/hold the lead — llevar/conservar la delantera
to move into the lead, to take the lead — tomar la delantera
she has a lead of 20 meters/points over her nearest rival — le lleva 20 metros/puntos de ventaja a su rival más cercano
5) (example, leadership) (no pl) ejemplo mto give a lead — dar* (el) ejemplo
to follow o take somebody's lead — seguir* el ejemplo de alguien
6) c ( clue) pista f7) ca) ( for dog) (BrE) correa f, traílla fb) ( Elec) cable m8) ca) ( main role) papel m principalthe male/female lead — ( role) el papel principal masculino/femenino; ( person) el primer actor/la primera actriz
b) ( Mus) solista mfto sing/play (the) lead — ser* la voz/el músico solista; (before n) <guitar, singer> principal
9) c ( cards) (no pl)it was her lead — salía ella, ella era mano
II
1. [liːd](past & past p led) transitive verb1)a) (guide, conduct) \<\<person/animal\>\> llevar, guiar*to lead somebody TO something/somebody — conducir* or llevar a alguien a algo/ante alguien
to lead somebody away/off — llevarse a alguien
lead the way! — ve tú delante or (esp AmL) adelante!
b) (to a particular state, course of action)to lead somebody into temptation — hacer* caer a alguien en la tentación
to lead somebody TO something/+ INF: this led me to the conclusion that... esto me hizo llegar a la conclusión de que...; what led you to resign? ¿qué te llevó a dimitir?; I was led to believe that... — me dieron a entender que...
c) ( influence)2) (head, have charge of) \<\<discussion\>\> conducir*; \<\<orchestra\>\> ( conduct) (AmE) dirigir*; ( play first violin in) (BrE) ser* el primer violín de3)a) ( be at front of) \<\<parade/attack\>\> encabezar*, ir* al frente deb) (in race, competition) \<\<opponent\>\> aventajarthey led the opposing team by ten points — aventajaban al equipo contrario por diez puntos, le llevaban diez puntos de ventaja al equipo contrario
to lead the field — ( Sport) ir* en cabeza or a la cabeza, llevar la delantera
they lead the world in this kind of technology — son los líderes mundiales en este tipo de tecnología
4) \<\<life\>\> llevar5) ( play) \<\<trumps/hearts\>\> salir* con
2.
vi1)to lead TO something — \<\<road/path/steps\>\> llevar or conducir* or dar* a algo; \<\<door\>\> dar* a algo
2)a) (be, act as leader)you lead, we'll follow — ve delante or (esp AmL) adelante, que te seguimos
b) (in race, competition) \<\<competitor\>\> ir* a la cabeza, puntear (AmL)3)a) ( Journ)`The Times' leads with the budget deficit — `The Times' dedica su artículo de fondo al déficit presupuestario
b) ( in cards) salir*, ser* mano•Phrasal Verbs:- lead on- lead to -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
См. также в других словарях:
direct competition — UK US noun [U] ► the situation in which people or businesses are competing with each other to sell the same product or service: »The company started six years ago with almost no capital at all and in direct competition with the owner s former… … Financial and business terms
direct competition — See competition … Ballentine's law dictionary
Competition between Airbus and Boeing — is a result of both companies domination of the large jet airliner market since the 1990s, a consequence of mergers within the global aerospace industry over the years. Airbus began as a consortium from Europe, whereas the American Boeing took… … Wikipedia
Competition (economics) — Competition in economics is a term that encompasses the notion of individuals and firms striving for a greater share of a market to sell or buy goods and services. Merriam Webster defines competition in business as the effort of two or more… … Wikipedia
Competition — For other uses, see Competition (disambiguation). A selection of images showing some of the sporting events that are classed as athletics competitions Competition is a contest between individuals, groups, animals, etc. for territory, a niche, or… … Wikipedia
competition — noun 1 event in which people try to win sth ADJECTIVE ▪ international, national ▪ major, prestigious ▪ wines that won medals at major wine competitions ▪ knockout … Collocations dictionary
Competition — Intra or intermarket rivalry between businesses trying to obtain a larger piece of the same market share. The New York Times Financial Glossary * * * competition com‧pe‧ti‧tion [ˌkɒmpˈtɪʆn ǁ ˌkɑːm ] noun [uncountable] 1. COMMERCE a situation in … Financial and business terms
competition — Intra or intermarket rivalry between or among businesses trying to obtain a larger piece of the same market share. Bloomberg Financial Dictionary * * * competition com‧pe‧ti‧tion [ˌkɒmpˈtɪʆn ǁ ˌkɑːm ] noun [uncountable] 1. COMMERCE a situation… … Financial and business terms
competition — com|pe|ti|tion W1S1 [ˌkɔmpıˈtıʃən US ˌka:m ] n [Date: 1600 1700; : Late Latin; Origin: competitio, from competere; COMPETE] 1.) [U] a situation in which people or organizations try to be more successful than other people or organizations… … Dictionary of contemporary English
competition — /kom pi tish euhn/, n. 1. the act of competing; rivalry for supremacy, a prize, etc.: The competition between the two teams was bitter. 2. a contest for some prize, honor, or advantage: Both girls entered the competition. 3. the rivalry offered… … Universalium
Direct Energy — Type Energy retailer Industry Energy Founded 1985[1] or 1986 … Wikipedia